Welcome to Kerr Software, Adelaide, S.A.
Providing database and web solutions since 1988, Kerr Software of Adelaide, South Australia offers cost-effective database and web solutions for the small and medium business sectors, backed by many years of experience in serving clients in South Australia and interstate.
Don’t fall into the trap of dealing with someone who started their business yesterday, deal with a local who has been doing it for many years. Based in the Modbury/Golden Grove area, locals are most welcome to contact for an appraisal of their needs.
Contact Kerr Software if you need to increase your market share or develop data solutions for your business.
Relatively few businesses know how or even why they should promote via the internet, but if you contact Ron Kerr you will learn how it is much cheaper and more efficient than many traditional forms of promotion.
Please click on the tabs above to obtain further details of the many services offered.
Search Engine Optimisation
Search Engine Optimisation (SEO for short) is important to any business and it is something that business owners all over the world need for their websites. Not only is it helpful to get more business now, but it is almost necessary nowadays to have an online presence just to survive as a business. Although SEO can be a confusing subject at first, it is still crucial to educate yourself about it now because it is an asset that no business should ignore.
So What is SEO?
SEO is the term used for optimising a website so that it shows up on the internet search engines (i.e. Google, Yahoo, Bing, Etc) when someone searches for a keyword phrase that is related to their website. For example, if you have a website that is for a bakery in Adelaide, you would certainly want your site to show up when people search for ” bakery in Adelaide” or anything related.
If your website isn’t there, then your competitors’ websites most likely will be and therefore you can lose out on the traffic and therefore lose money. Why leave money on the table when such a huge share of the market is searching the internet to find practically everything they need? And why hand over the targeted traffic to your competitor?
There are a couple of ways to show up on the first several pages of Google, Yahoo, etc. One of those ways is to do “Pay Per Click” advertising where the business owner pays Google every time someone clicks on their website listing. This allows them to show up on the first page (depending on how much they’re willing to spend) but it can be extraordinarily expensive and in many cases not profitable. Also, many people prefer to not click on the results that they know are “paid for” and “sponsored” ads.
The more desirable way to rank in the search engines is to rank “organically” or naturally, without paying for any clicks and without paying a cent any time someone clicks on your search result. This results in a long term stream of targeted traffic to your website (since the only people who find your site are searching for something related to it) which will turn into leads and eventually customers. Remember that targeted traffic = money!
This is accomplished by optimising your website for certain keyword phrases that have been proven to have a good search volume, building incoming links to your website, formulating the proper META tags and making sure you have clean HTML code, etc. It will take hiring an SEO specialist to come and give you a consultation as to what your site needs and what it already has, as well as if there is anything you may be doing wrong that is penalising you or preventing you from showing up on Google, Yahoo, etc.
SEO is a long term investment with astonishing results and return on investment. It is also necessary for any business, large or small, to invest in having a presence on the internet as well as other internet marketing services including SEO, article marketing, link building, social media marketing, blogging and more. Contact Ron Kerr, an Adelaide web specialist, and ask him to give you a consultation of what you need to do to your website to make it work for you and make you more money.
By making your website more search engine friendly you will be adding to long term success for your business.